“數據”概念出現11年了，然而，數市場部、銷售部相關員工於缺乏營銷分析技能，使用原始統計和分析方法，浪費大量時間説，闆意。
數據時代要求市場和銷售部門客户響應、營銷過程、行業競爭做深入分析，決策者提供決策支持，是每一個營銷動作提供最佳運作模型。
本課程大數據宏觀知識背景開始，探討如何將數據分析技能應用於企業銷售運營中。學習本課程您可以掌握以下內容：
1.
瞭解大數據概念，數據包含哪些技術框架和工具
本課程有若干演練環節，保證培訓效果，請攜帶筆記本電腦並安裝Office2007以上版本，課堂上負責學員安裝軟件，請準備。
上午9:00-12:00，下午13:30-16:30，上午和下午各休息15分鐘
“數據”火了，但是數據應用有十幾年歷史了，本節告訴你數據是什麼。
案例演練：空降經理，您來親身體驗一下數據分析過程
本節介紹如何企業內部實施大數據，利用數據驅動企業營銷動作
指標分析是一種企業績效分析手段，是衡量企業狀況指標，
本節介紹如何通過指標構建數據分析模型。
3.
KPI指標和管理理念結合，搭建分析模型分析營銷狀況
時間序列分析目的是掌握銷售過程中出現趨勢、規律，優化產品組合和銷售管理。
2.
如何識別週期，認識同比風險
【主講老師】陳劍
企業信息化領域資深專家，認證專家。主持開發大型政府業務系統、銀行辦公系統、電信業務系統、工業自動化控制系統，負責過OA、ERP、BI系統集成實施。
保證培訓效果，請攜帶筆記本電腦並安裝Office2007以上版本，併Excel加載【分析工具庫】，報名確認函將提供安裝説。請上課前準備。
1989年開始清華大學工作，現清華大學經濟管理學院聯想講席教授、管理科學工程系主任、教育部人文社會科學重點研究基地——清華大學現代管理研究中心主任。現任/任主要學術兼職包括：國務院學科評議組管理科學工程組成員、教育部高等學校管理科學工程類專業教學指導委員會秘書長、美國生產運營管理學會副理事長、以及中國管理科學工程學會四個國內一級學會副理事長，2012年INFORMS國際大會主席許多國際會議主席/主席和十多本國際學術刊物主編、編委或顧問。
圍繞系統工程、企業運營管理供應鏈協調優化、新興商務模式分析與優化、決策理論方法方面取得高水平創新學術成果，《Management Science》、《Manufacturing and Service Operations Management》，《Production and Operations Management》、《Journal of Operations Management》、《IEEE Transactions》、《系統工程理論實踐》、《管理科學學報》、《管理世界》國內外高水平學術刊物上發表論文兩百多篇、出版書六本，主持NSFC項目和創羣體項目五十多項國家自然科學基金委、教育部、科技部國家部委課題，以及地方政府/企業委託課題。研究成果受到國內外學者關注，Google Scholar引用一萬多次，一批研究報告中國人民銀行、IBM政府部門和國內外企業採納，應邀許多個國際會議上做大會主題報告。培養了一批質量博士和博士後，評為全國百篇博士論文指導教師。
[1] Zhang Chong, Yu Man, Chen Jian. Signaling Quality with Return Insurance: Theory and Empirical Evidence. 2021, Management Science. 錄用
[2] Chen Jian, Liang Yong, Shen Hao, Max Shen, Xue Mengying . Offline-Channel Planning in Smart Omnichannel Retailing. 2021, Manufacturing and Service Operations Management. 錄用
[5] Jian Chen, He Huang, Liming Liu, Hongyan Xu. Price Delegation or Not? The Effect of Heterogeneous Sales Agents. 2021, Production and Operations Management, Volume30, Issue5, May 2021, Pages 1350-1364
[9] Xiang Chu, Zhong Wen, Jian Chen. Optimal Grading Policies in the Online Acquisition of Used Products. 2021, Journal of Systems Science and Systems Engineering, Vol.30, No.1, 29–43
[10] Jin-Xiao Chen，Jian Chen. Measuring and Improving Eco-efficiency. 2020, Environmental Modeling & Assessment, Vol. 25, No. 3, pp: 373-395
[11] Xia Meimei, Jian Chen, Xiao-Jun Zeng. Group decision making using bilateral agreement matrix. 2020, Fuzzy Sets and Systems, Vol. 398, pp 34-60.
[12] Xia, Meimei, Chen Jian, Zeng, Xiao-Jun, “Data envelopment analysis based on team reasoning”, 2020, International Transactions in Operational Research, Vol.27, No.2, pp.1080-1100
[13] Huang, Shuo; Wen, Zhong; Chen, Jian; Cui Ning. Optimal Technology Investment under Emission Trading Policy. 2020, Journal of Systems Science and Systems Engineering, Vol: 29, No. 2, 143-162
[14] Xiao Yongbo, Liming Wang, Jian Chen. Dynamic Pricing in a Trade-in Program with Replacement and New Customers. 2020, Naval Research Logistics, Volume 67, Issue 5, Pages 334-352
[15] Li Xue, Lucy Chen, Jian Chen. Individual and Cultural Differences in Newsvendor Decision Making. International Journal of Operations & Production Management, 2019, 39(1): 164-186
[16] Chong Zhang, Tian-Liang Liu, Hai-Jun Huang, Jian Chen. A cumulative prospect theory approach to commuters’ day-to-day route-choice modeling with friends’ travel information, Transportation Research Part C, 2018, 86: 527-548
[17] Xia Meimei, Jian Chen, Xiao-Jun Zeng. Decision Analysis on Choquet Integral-Based Multi-Criteria Decision-Making with Imprecise Information, International Journal of Information Technology & Decision Making, 2018, 17(2): 677-704
[18] Lei Yang, Gangshu (George) Cai, Jian Chen. Push, Pull, and Supply Chain Risk-Averse Attitude. 2018, Production and Operations Management, Vol. 27, No. 8, 1534–1552
[19] Jin-Xiao Chen, Jian Chen. Supply chain carbon footprinting and responsibility allocation under emission regulations, 2017, Journal of Environmental Management, 188, 255-267
[20] Wang H, Wu JJ, Yuan S, Chen, J. On characterizing scale effect of Chinese mutual funds via text mining. 2016, SIGNAL PROCESSING, Vol. 124, pp 266-278
[21] Wu Hao, Gangshu Cai, Jian Chen, Chwen Sheu. Online Manufacturer Referral to Heterogeneous Retailers, 2015, Production and Operations Management, Vol. 24, No. 11, 1768–1782
[22] Chen Jian, Shuo Huang, Refael Hassin, Nan Zhang. Two Backorder Compensation Mechanisms in Inventory Systems with Impatient Customers, 2015, Production and Operations Management, Vol. 24, No. 10, pp. 1640–1656
[23] Gao Fei, Chen Jian. The Role of Discount Vouchers in Market with Customer Valuation Uncertainty, 2015, Production and Operations Management, 2015, Volume 24, Issue 4, 665–679
[24] Xia MM, Jian Chen, JL Zhang. Multi-criteria decision making based on relative measures, 2015, Annals of Operations Research, Volume 229, Issue 1, pp 791-811
[25] Xia Meimei, Jian Chen. Multi-criteria group decision making based on bilateral agreements, 2015, European Journal of Operational Research, Vol. 240, No.3, 756–764
[26] Xia Meimei, Chen Jian. Studies on Interval Multiplicative Preference Relations and Their Application to Group Decision Making, 2015, Group Decision and Negotiation, Vol:24, Issue 1, 115-144
[27] Xia Meimei, Chen Jian. Consistency and consensus improving for pairwise comparison matrices based on Abelian linearly ordered group, 2015, Fuzzy Sets and Systems, Vol. 266, No.1, 1–32
[28] Quansheng Lei, Jian Chen, Xingyu Wei, Shan Lu. Supply chain coordination under asymmetric production cost information and inventory inaccuracy. 2015, International Journal of Production Economics, 170, 204–218
[29] Wu Junjie, Hongfu Liu, Hui Xiong, Jie Cao, Jian Chen. K-means-based Consensus Clustering: A Unified View, 2015, IEEE Transactions on Knowledge and Data Engineering, Vol.27, No. 1, p155-169
[30] Wu Peng, Xiuli Chao, Jian Chen. On the replenishment policy considering less expensive but non-committed supply, 2014, Operations Research Letters, Vol.42, No.8, 509-513
[31] Xiao Yongbo, Jian Chen. Evaluating the Potential Effects from Probabilistic Selling of Seasonal Items, 2014, Naval Research Logistics, Vol. 61, No.8, p604-619
[32] Zhang JL, Chen J. Information Sharing in a Make-to-Stock Supply Chain. 2014, Journal of Industrial and Management Optimization, Volume 10, Number 4, p 1169-1189
[33] Wei Guiwu, Jian Chen, Jiamin Wang. Stochastic efficiency analysis with a reliability consideration, 2014, Omega, The International Journal of Management Science, Vol.48, 1-9
[34] Zhang JL, J Chen. Coordination of information sharing in a supply chain, 2013, International Journal of Production Economics, Vol.143, 178–187
[35] Zhang JL, BY Shou, J Chen. Postponed Product Differentiation with Demand Information Update, 2013, International Journal of Production Economics, Vol 141, Issue 2, 529–540
[36] Cai XQ, Chen Jian, Xiao YB, Xu XL, Yu G, Fresh-Product Supply Chain Management with Logistics Outsourcing, 2013, Omega, The International Journal of Management Science, Vol. 41, issue 4, pages 752-765
[37] Cui Y, LGT Chen, J Chen, S. Gavirneni, Q Wang, Chinese perspective on newsvendor bias: An exploratory note, 2013, Journal of Operations Management, Vol.31, No.1, 93-97
[38] Xia Meimei, Zeshui Xu, Jian Chen, Algorithms for improving consistency or consensus of reciprocal [0,1]-valued preference relations, 2013, Fuzzy Sets and Systems, Vol 216, 108–133
[39] Guiwu Wei, Jiamin Wang, Jian Chen. Potential optimality and robust optimality in multiattribute decision analysis with incomplete information: A comparative study. 2013, Decision Support Systems, Volume 55, Issue 3, June 2013, Pages 679–684
[40] Zhang Ju-liang, Jian Chen. Supplier selection and procurement decisions with uncertain demand, fixed selection costs and quantity discounts. 2013, Computers & Operations Research, Volume 40, Issue 11, Pages 2703–2710
[41] Chen J, Guan L, Cai XQ. Analysis On Buyers’ Cooperative Strategy Under Group-Buying Price Mechanism. 2013, Journal of Industrial and Management Optimization, Vol.9, No.2, pp.291-304
[42] Chen J, YD Guo, HY Zhu. Can me-too products prevail? Performance of new product development and sources of idea generation in China – an emerging market, 2012, R&D Management, Vol.43, No.2, 273-288
[43] Wu JJ, SW Zhu, H Xiong, J Chen, JM Zhu, Adapting the Right Measures for Interesting Pattern Discovery: A Unified View, 2012, IEEE Transactions on Systems, Man and Cybernetics–Part B: Cybernetics, 42(4): 1203-1214
[45] Yu QIAN, Jian CHEN, Le MIAO, Jihong ZHANG, Information Sharing in a Competitive Supply Chain with Capacity Constraint, 2012, Flexible Services and Manufacturing, Vol. 24, Issue 4, pp 549-574
[46] Xiao Yongbo, Jian Chen. Supply Chain Management of Fresh Products with Producer Transportation, 2012, Decision Science, Vol.43, No.5, 785-815
[47] Zhang Juliang, Jian Chen, Chung-Yee Lee. Coordinated Pricing and Inventory Control Problems with Capacity Constraints and Fixed Ordering Cost. 2012, Naval Research Logistics, Vol.59, No.5, 376-383
[48] Xu Hongyan, Huang He, Chen Jian. Dynamic pricing and compensation on heterogeneous sales forces. 2012, Journal of Systems Science and Systems Engineering, Vol. 21, No.2, 204-225
[50] Chen J, YD Guo, S Huang, HY Zhu. Study of the Determinants in Chinese Firms Source of Innovation Choice, 2011, International Journal of Technology Management, Vol. 53, No.1, 44-68
[51] Chen J, Chen YH, Parlar M, Xiao YB. Optimal inventory and admission policies for drop-shipping retailers serving in-store and online customers, 2011, IIE Transactions, Vol. 43, No. 5, 332-347
[52] Liu Tian-Liang, Jian Chen, Hai-Jun Huang. Existence and efficiency of oligopoly equilibrium under toll and capacity competition, 2011, Transportation Research Part E-Logistics and Transportation Review, Vol.47, No.6, 908-919
[53] Chen Jian, He Huang, Robert J. Kauffman. A public procurement combinatorial auction mechanism with quality assignment, 2011, Decision Support Systems, Vol.51, 480-492
[54] Wu Junjie, Jian Chen, Heng Wang, Yili Ren. GIS Enabled Service Site Selection: Environmental Analysis and Beyond. 2011, Information Systems Frontiers, Vol. 13, No.3, 337-348
[55] Shuo Huang, Sven Axster, Yifan Dou, Jian Chen. A Real-time Decision Rule for an Inventory System with Committed Service Time and Emergency Orders. 2011, European Journal of Operational Research, 215 (2011) 70–79
[57] Chen Jian, Robert J. Kauffman, Yunhui Liu, Xiping Song. Segmenting Uncertain Demand in Group-Buying Auctions, 2010, Electronic Commerce Research and Applications, Vol. 9, No. 2, p126-147.
[58] Xiao Yongbo, Jian Chen, Chung-Yee Lee. Single-Period Two-Product Assemble-to-Order Systems with a Common Component and Uncertain Demand Patterns, 2010, Production and Operations Management, Vol 19, No. 2, p216 – 232.
[59] Xiao Yongbo, Jian Chen, Chung-Yee Lee. Optimal Decisions for Assemble-to-Order Systems with Uncertain Assembly Capacity, 2010, International Journal of Production Economics, Vol. 123, 155–165.
[60] Cai Xiaoqiang, Jian Chen, Yongbo Xiao, XiaoLin Xu. Optimization and Coordination of Fresh Product Supply Chains with Freshness-Keeping Effort, 2010, Production and Operations Management, Vol. 19, No. 3, pp.261-278.
[61] Wu Junjie, Hui Xiong, Jian Chen. COG: Local Decomposition for Rare Class Analysis, 2010, Data Mining and Knowledge Discovery, Vol.20, No.2, p: 191-220.
[62] Zhu Yan, Yan Li, Weiquan Wang, Jian Chen. What Leads to the Post-Implementation Success of the ERP? An Empirical Study of the Chinese Retail Industry, 2010, International Journal of Information Management, Vol. 30, No.3, 265-276
[63] Zhang JL Chen J Zhang XS. Coordinating pricing and inventory control in a fluctuating environment. 2010, ACTA Mathematicae Applicatae Sinica-English Series, Vol. 26, No. 2, p: 187-204
[64] Zhang JL Chen J. Externality of Contracts on Supply Chains with Two Suppliers and A Common Retailer. 2010, Journal of Industrial and Management Optimization, Vol 6, No. 4, 795–810
[65] Zhang JL , Chen J. A multi-period pricing and inventory control model. 2010, Journal of Systems Science & Complexity, Vol. 23, No. 2, 249-260
[66] Yongjian Li, Jian Chen, Xiaoqiang Cai. Optimal Manpower Planning Decision with Single Employee Type Considering Minimal Employment Period Constraint. 2010, Asia-Pacific Journal of Operational Research, Vol.27, Issue: 3, 411-436
[67] Yongjian Li, Jihong Zhang, Jian Chen, Xiaoqiang Cai. Optimal Solution Structure for Multi-period Production Planning with Returned Products Remanufacturing. 2010, Asia-Pacific Journal of Operational Research, Vol. 27, No. 5 (2010) 1–20
[68] Wu Junjie; Hui Xiong, Jian Chen. K-means Clustering versus Validation Measures: A Data Distribution Perspective, 2009, IEEE Transactions on System, man and Cybernetics-Part B, Vol. 39, NO. 2, 318-331
[69] Wu JJ, J Chen, H Xiong, M Xie. External Validation Measures for K-means Clustering: A Data Distribution Perspective. 2009, Expert Systems With Applications, Volume 36, Issue 3, Part 2, 6050-6061
[70] Wu JJ, H Xiong, J Chen.Towards Understanding Hierarchical Clustering: A Data Distribution Perspective. 2009, Neurocomputing, Vol.72, pp2319–2330
[71] H Huang, HY Xu, J Chen. A Comparison of a Simple Procurement Auction and Generalized Nash Bargaining. 2009, Journal of Systems Science and Systems Engineering, Vol: 17, Iss: 3, Pages: 341-357
[72] Xiao Yongbo, Frank Y. Chen, Jian Chen. Optimal Inventory and Dynamic Admission Polices for a Retailer of Seasonal Products with Affiliate Programs and Drop-Shipping, 2009, Naval Research Logistics, Vol 56, No. 4. pages 300-317
[73] Chen Jian, Xilong Chen, Robert J. Kauffman, Xiping Song. Should we Collude? analyzing the benefits of Bidder Cooperation in Online Group-buying auctions, 2009, Electronic Commerce Research and Applications, Volume 8, Issue 4, Pages 191-202.
[74] Zhang Ju-liang, Chung-Yee Lee, Jian Chen. Inventory control problem with freight cost and stochastic demand, 2009, Operations Research Letters, 37, 443-446
[75] Ding D., J. Chen. Coordinating a Three Level Supply Chain with Flexible Return Policies, 2008, Omega, The International Journal of Management Science, Vol. 36, pp865 – 876
[76] Cai X.Q., J. Chen, Y.B. Xiao, X.L. Xu, Product Selection, Machine Time Allocation, and Scheduling Decisions for Manufacturing Perishable Products Subject to a Deadline, 2008, Computers and Operations Research, Vol.35, No.5, 1671-1683
[77] Chen Jian, Zhang Nan, Huang Shuo. Optimal and incentive compatible pricing for heterogeneous periods. 2008, Journal of Systems Science and Systems Engineering, Volume: 17, Issue: 1, Pages: 50-65
[78] Xu Zeshui, Jian Chen, Some Models for Deriving the Priority Weights from Interval Fuzzy Preference Relations, 2008, European Journal of Operational Research, v 184, n 1, p 266-280
[79] Xu Zeshui, Jian Chen, Junjie Wu, Clustering Algorithm for Intuitionistic Fuzzy Sets, 2008, Information Sciences, Vol 178, Issue 19, p3775–3790
[80] Xu Zeshui, Jian Chen, MAGDM Linear Programming Models with Distinct Uncertain Preference Structures, 2008, IEEE Transactions on Systems, Man, and Cybernetics, Part B, Vol. 38, No. 5, p1356-1370
[81] Xu Zeshui, Jian Chen. Ordered Weighted Distance Measure. 2008, Journal of Systems Science and Systems Engineering, Volume: 17, Issue: 4, Pages: 432-445
[82] Xu Zeshui, Jian Chen. Group decision-making procedure based on incomplete reciprocal relations. 2008, Soft Computing, 12(6), pp515–521
[83] Xu Zeshui, Jian Chen. An Overview of Distance and Similarity Measures of Intuitionistic Fuzzy Sets. 2008, International Journal of Uncertainty, Fuzziness and Knowledge-based Systems, Vol. 16, Issue: 4, Pages: 529-555
延伸閱讀…
[84] Zeng D, Wang FY, Zheng XL Yuan Y, Chen GQ, Chen J. Intelligent-Commerce Research in China. 2008, IEEE Intelligent Systems, Vol.23, No. 6, 14-18
[85] Zhang, Ji-Hong, Wu, Ling-Yun, Chen, Jian, Zhang, Xiang-Sun, A fast haplotype inference method for large population genotype data, 2008, Computational Statistics & Data Analysis, Vol. 52, Issue: 11, Pages: 4891-4902
[86] Zhang Juliang, Chen Jian, Chung-Yee Lee, Joint Optimization on Pricing, Promotion and Inventory Control with Stochastic Demand, 2008, International Journal of Production Economics, 116, Issue 2, 190-198
[87] Li Y., J. Chen, X. Cai，An Integrated Staff Planning Approach in the Service Sector Considering the Effects of Staffing Flexibility, 2007, Annals of Operations Research, 155: 361–390, 2007
[88] Ding D., J. Chen，Supply Chain Coordination with Contracts Game between Complementary Suppliers, 2007, International Journal of Information Technology and Decision Making, Vol. 6, No.1, p163-175
[89] Xu Zeshui, Jian Chen. An Interactive Method for Fuzzy Multiple Attribute Group Decision Making, 2007, Information Science, Volume 177, Issue 1, p248-263
[90] Frank Y. Chen, Jian Chen, Yongbo Xiao，Optimal Control of Selling Channels for an Online Retailer with Cost-Per-Click Payments and Seasonal Products, 2007, Production and Operations Management, Vol. 16, No.3, 292-305
[91] Li Yongjian, Chen Jian, Cai Xiaoqiang. Heuristic Genetic Algorithm for Capacitated Production Planning Problems with Batch Processing and Remanufacturing, 2007, International Journal of Production Economics, Vol. 105, No. 2, 301-317
[92] Chen J., X.L. Chen, X.P. Song. Comparison of the Group-buying Auction and the Fixed Pricing Mechanism, 2007, Decision Support Systems, Vol.43, Issue 2 pp 445-459
[93] Xiao Y.B., J. Chen, Y. Chen，On a Semi-Dynamic Pricing and Seat Inventory Allocation Problem, 2007, OR Spectrum, Vol. 29, No.1, p85–103
[94] Yu, Hui, Sun, Caihong, Chen, Jian. Simulating the supply disruption for the coordinated supply chain. 2007, Journal of Systems Science and Systems Engineering, Volume: 16, Issue: 3, Pages: 323-335
[95] Li Y.J., J. Chen and X.Q. Cai. Uncapacitated Production Planning with Multiple Product Types, Returned Product Remanufacturing, and Demand Substitution. 2006, OR Spectrum, Vol.28, No. 1, p101-125
[96] Chen Haoya., Jian Chen, Youhua Chen. A Coordination Mechanism for a Supply Chain with Demand Information Updating, 2006, International Journal of Production Economics, Vol.103, 347-361
[97] Liu Bin, Chen Jian, Liu Sifeng, and R. Zhang. Supply-Chain Coordination with Combined Contract for a Short-Life-Cycle Product, 2006, IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans, Vol. 36, No.1, 53-61
[98] Zhang Juliang, Jian Chen. Bayesian Solution to Pricing and Inventory Control under Unknown Demand Distribution, 2006, Operations Research Letters, 34, 517-524
[99] Zhang JL, Chen J. A New Non-interior Predictor-Corrector Method for P0 LCP. 2006, Applied Mathematics and Optimization, 53 (1): 79-100
[100] Chen J, Y Lin. Knowledge Transfer in Supply Chain: Hold Suppliers’ Complementary Knowledge. 2005, International Journal of Knowledge and Systems Sciences, Vol. 2, No. 2, p10-18
[101] Xie M., J. Chen. Study on Different Trading Strategies of Retailers through an Integrated Multi-Agent E-Business Model. 2005, International Journal of Management Science, Vol. 11, No. 3, 1-18, 2005
[102] Yu Hui, Chen Jian, Sun Caihong. N-person Non-cooperative Game with Infinite Strategic Space. 2005, Algorithmic Applications in Management, LNCS, Vol.3521, Springer, 77-84
[103] Li Yongjian, Chen Jian, Cai Xiaoqiang, Tu Fengsheng. Optimal Manpower Planning with Temporal Labor and Contract. 2005, Algorithmic Applications in Management, LNCS, Vol.3521, Springer, 350-359
[104] Chen Jian, Huang He. On-line multi-attributes procurement combinatorial auctions bidding strategies. 2005, Computational Science, LNCS, Vol.3516, Springer, 578-585
[105] Lei QS, Chen J, Zhou Q. Multiple criteria inventory classification based on principal components analysis and neural network. 2005, Advances in Neural Networks, LNCS, Vol.3498, Springer, 1058-1063
[106] Chen J, S. Lin. A Neural Network Approach—Decision Neural Network (DNN) for Preference Assessment, 2004, IEEE Transactions on Systems, Man and Cybernetics—Part C, Vol. 34, No.2, 219-225
[107] Zhang JL, Chen J, Zhuo XJ. A constrained optimization approach for LCP. 2004, Journal of Computational Mathematics, 22 (4): 509-522
[108] Zhang JL, Chen J. A Smoothing Levenberg-Marquardt Type Method for LCP. 2004, Journal of Computational Mathematics 22 (5): 735-752
[109] Jian Chen, Yunhui Liu, Xiping Song. Group-buy online auction and optimal inventory policy in uncertain market. 2004, Journal of Systems Science and Systems Engineering, Vol. 13, No. 2, p202-218
[110] Lianqiao Cai, Jian Chen, Houmin Yan. Single-period two-product inventory model with substitution: solution and properties. 2004, Journal of Systems Science and Systems Engineering, Vol. 13, No. 1, p112-123
[111] Chen Jian, Huang Shuo. Multi-Echelon Inventory Model with Emergency. 2004, Tsinghua Science and Technology, Vol.9, No. 4, p482-488
[112] Chen Jian, Liu Yunhui, Song Xiping. Comparison of Group-buying online auction and posted pricing mechanism in an uncertain market. 2004, Journal of Electronic Science and Technology of China, Vol.2, No.3, 1-5
[113] Chen Jian, Huang He. Study on the winning probability for a bid in procurement combinational auction with tree structure. 2004, Journal of Electronic Science and Technology of China, Vol.2, No.3, 18-21
[114] Chen Jian, Yingxia Lin. Search Costs in the Electronic Markets: Market Equilibrium and Corporation Strategy. 2003, International Journal of Electronic Business，Vol. 1, No. 1, p83-93
[115] Chen J., S. Lin, An Interactive DNN Approach for Solving Multiple Criteria Decision Making Problems, 2003, Decision Support Systems, Vol.36, No.2 p. 137-146
[116] Zhang Ju-liang, Jian Chen. Studies on the Value of Secondary Market to the Supply Chain. 2003, Journal of Systems Science and Systems Engineering, Vol. 12, No. 3, p360-371
[117] Chen J., X.L. Chen, X.P. Song, Bidder’s Strategy Under Group-Buying Auction on the Internet, 2002, IEEE Transactions on Systems, Man and Cybernetics: Part A, Vol. 32, No. 6, p680-690
[118] Zhuge H., Chen J., Fang Y., Shi X.Q., A Federation-agent-workflow Simulation Framework for Virtual Organization Development, Information and Management, 2002, Vol. 39, p325-336
[119] Chen, J. and Lu, J., “Studies on a multi-agent system for serial enterprise supply chains”, Dynamics Of Continuous Discrete And Impulsive Systems: Series B: Applications and Algorithms, Vol. 9, No. 3, pp439–454, 2002.
延伸閱讀…
[120] Liu Hongyan, Lu Hongjun, Chen Jian. A Fast Scalable Classifier Tightly Integrated with RDBMS. 2002, Journal of Computer Science and Technology, Vol. 17, No.2, p152-159
[121] Chen J., Xu LJ, Coordination of the Supply Chain of Seasonal Products, 2001, IEEE Transactions on Systems, Man and Cybernetics: Part A, Vol. 31，No.6, p524-532
[123] Chen J., A Predicting System Based on Combining an Adaptive Predictor and a Knowledge Base as Applied to a Blast Furnace, 1993, Journal of Forecasting, Vol. 12, No. 2, p93-102
[124] Chen J., Zheng W.M., Wang Y.X., A Systems Control Framework for the Self-fertilization and Selection Process of Breeding, BioSystems, 1991, Vol. 24, No.4, p291-299
[125] Chen J., Zheng W.M., Wang Y.X., The Identification of an Inheritance Model and Its Application, Mathematical and Computer Modelling, 1991, Vol. 15, No. 6, p43-50
[126] Sun J.H., Han Z.J. and Chen J., A Knowledge-Base Aided Self-Tuning System for Predicting Silicon in Pig Iron, Control and Computer, 1990, Vol.18, No.2, p47-49
[1] 陳金曉，陳劍. 供應鏈利潤博弈與定價. 2021, 中國管理科學, 錄用
[2] 陳劍，劉運輝. 數智化使能運營管理變革：供應鏈到供應鏈生態系統. 2021, 管理世界, 2021年11期, 227-240
[3] 陳劍，肖勇波，朱斌. 數據視角下採購風險評估——基於某服務採購企業案例分析. 2021, 系統工程理論實踐, Vol. 41 (3): 596-612
[4] 陳劍，黃朔，劉運輝. 賦能到使能——數字化環境下企業運營管理. 2020, 管理世界, 2020年第2期, 117-128
[5] 陳冰瑤，榮立松，孫彭，陳劍. 管理中機制設計. 2020, 系統管理學報, 第29 卷第1期, 1-11
[6] 苗志堅，莊惟敏，陳劍. 需求導向“前策劃-後評估”過程運作管理邏輯及應用. 2020, 建築學報, 2020 增刊1 總第 21 期, 175-178
[7] 劉健，陳劍，廖文和，馬義中，劉思峯. 基於風險差異性假設動態決策過程研究. 2016,管理科學學報, 第19卷第4期, 1-15
[8] 黃帝，陳劍，周弘. 配額－交易機制下動態批量生產和減排投資策略研究 . 2016, 中國管理科學, 第24卷, 第4期, 129-137
[9] 劉健，陳劍，劉思峯，周獻中. 風險屬性簡在決策問題中應用研究. 2013, 管理科學學報, 第16 卷第8 期, 68-79
[10] 竇一凡,吳東軍,陳劍. 考慮前瞻性買者軟件定價策略研究. 2012, 清華大學學報(自然科學版), Vol.52, No.8, 1138-1141
[11] 徐鴻雁, 黃河, 陳劍. 類型銷售商的激勵設計研究. 2012, 中國管理科學, Vol.20，No.6, 118-124
[12] 陳劍. 碳供應鏈管理研究. 2012, 系統管理學報, Vol.21, No.6, 721-728
[13] 劉天亮，陳劍，辛春林. 凸需求情形下分權供應鏈運作效率及福利分析. 2011, 管理科學學報. Vol 14 No. 1, 61-68
[14] 徐鴻雁，陳劍. 稱信息下異質銷售商激勵及產品定價. 2011, 系統工程學報, Vol.26, No.2, 222-228
[15] 崔崟、陳劍、肖勇波. 行為庫存管理研究綜述及前景展望. 2011, 管理科學學報. Vol 14 No. 6, 96-108
[16] 陳劍、肖勇波. 供應鏈管理研究發展. 2011, 上海理工大學學報, Vol.33, No.6, 694-700
[17] 黃河，陳劍. 組合拍賣議價談判機制設計研究. 2010, 管理科學學報. Vol.13 (2): P1-11
[18] 黃河，陳劍. 拍賣採購及議價談判機制設計. 2010, 管理科學學報. Vol 13 No. 3, 1-7
[19] 陳劍，徐鴻雁. 基於銷售商努力供應商定價和生產決策. 2009, 系統工程理論實踐, 29(5) : 1-10
[20] 劉運輝，陳劍. 基於逢買入拍賣零售商訂貨策略. 2009, 系統工程理論實踐，29 (7): 35-42
[21] 辛春林, 陳劍, 劉天亮. 基於凸情形下在線設備間題競爭分析. 2009 , 系統工程理論實踐，29 (11): 145-151
[22] 陳劍, 陳劍鋒. 基於收益共享虛擬企業控制權力分配. 2009, 清華大學學報(自然科學版) , Vo l. 49, No. 3, 447-451
[23] 肖勇波, 陳劍, 劉曉玲, 朱巖. 季節性產品銷售商動態串貨搏弈模型. 2008, 系統工程理論實踐, Vol. 28 (3): 35-43
[24] 黃河，陳劍，徐鴻雁. 多因素採購組合拍賣動態機制設計研究. 2008, 中國管理科學, Vol.16, No.1, 104-110
[25] 錢宇, 陳劍. 供應鏈中考慮下游轉運訂貨和定價決策研究. 2008, 中國管理科學, Vol.16, No.1, 53-59
[26] 肖勇波, 陳劍, 徐小林. 到岸價格商務模式下涉及距離運輸時鮮產品供應鏈協調. 2008,系統工程理論實踐, Vol. 28 (2): 19-25
[27] 肖勇波, 陳劍, 劉曉玲. 基於乘客選擇行為雙航班機票聯合動態定價模型. 2008, 系統工程理論實踐, Vol. 28 (1): 46-55
[28] 陳劍，張楠. 等待顧客缺貨補償庫存策略研究. 2008, 管理科學學報，Vol.11, No.3, 53－62
[29] 吳鵬，陳劍. 考慮回收數量定性生產決策優化. 2008, 系統工程學報，Vol.23, No.6, 644-649
[30] 陳劍; 陳劍鋒. 虛擬企業收益共享中監控機制研究. 2007, 復旦學報(自然科學版), 04期
[31] 徐澤水; 陳劍. 一種基於區間覺判斷矩陣的羣決策方法. 2007, 系統工程理論實踐, Vol. 27, No.4, 126-133
[32] 於輝. 陳劍. 突發事件下何時啓動應急案. 2007, 系統工程理論實踐, Vol. 27, No.8, 27－32
[33] 黃河, 陳劍. 採購組合拍賣投標策略研究. 2007, 系統工程理論實踐, Vol. 27 (10): 93-97
[34] 黃河, 陳劍. 採購組合拍賣改進機制研究. 2007, 系統工程理論實踐, Vol. 27 (11): 43-47
[35] 肖勇波, 陳劍, 吳鵬. 產能和需求確定情形下ATO 系統優庫存和生產決策研究. 2007, 中國管理科學, Vol.15, No.5, 56-64
[36] 劉斌, 劉思峯, 陳劍, . 一類短生命週期產品供應鏈有價格差異聯合契約. 2006, 管理科學, Vol. 19, No.2, p6-12
[37] 陳劍, 肖勇波, 劉曉玲, 陳友華. 基於乘客選擇行為航空機票控制模型研究, 2006, 系統工程理論實踐, Vol. 26, No.1, 65-75
[38] 黃河, 陳劍. 政府採購組合拍賣機制, 2006, 重慶大學學報(自然科學版), Vol. 29 No. 6, 140–143
[39] 於輝, 陳劍, 於剛. 批發價契約下供應鏈應突發事件. 2006, 系統工程理論實踐, Vol. 26, No.8, 33-41
[40] 於輝, 陳劍. 需求依賴於價格供應鏈應突發事件. 2007, 系統工程理論實踐, Vol. 27, No.3, 36-41
[41] 陳劍, 徐鴻雁. 銷售激勵定價關係研究, 2006, 清華大學學報(哲學社會科學版), 2006年 S1期,
[42] 吳俊傑, 陳劍. SCBA:基於演變規則知識庫數據流分類模型. 2006, 清華大學學報(自然科學版), 2006年 S1期, 1078-1084
[43] 陳劍, 彭仕雲. 完全信息條件下非單調推理技術集成決策框架研究. 2005, 系統工程理論實踐, Vol. 25, No. 2, 18-23
[44] 陳劍, 黃河. 逆向組合拍賣投標者獲勝概率研究. 2005, 系統工程理論實踐, Vol. 25, No. 3, 13-19
現在每個人熟悉精準營銷這個詞。今天我們要講是精準大數據營銷，精準大數據營銷只是精準營銷一種，而精準營銷篩選中，含有電話營銷一詞，所以今天金招小編大家詳細講解一下，電銷如何通過數據找到精準客源?
營銷前加上“精準”二字來説，精準營銷尋找感興趣客户進行營銷。
精準營銷是精準定位基礎，依託現代信息技術，建立個性化客户溝通服務體系，實現企業低成本可測擴張核心態度在線營銷理念。
中國，營銷相比，電話營銷是一種普遍營銷方式。電話營銷是通過建立呼出呼叫中心系統來獲取客户來完成。於電話推銷員來説，一套可靠電話外呼營銷系統可以顯着提高電話推銷員工作效率，同時降低人工成本。贏得客户是電話營銷“利劍”。