Digital marketing is no longer a niche industry. It has become an integral part of a company’s marketing activities to boost brand awareness, engage prospects and customers, drive traffic, and generate quality leads. Brands that want to succeed in today’s fast-moving digital world need marketers with great digital skills and knowledge and qualifications that go beyond…
Once known as the ultimate platform for sharing photos, Instagram has seen an explosion in video content that drives engagement. It now offers marketers and businesses great opportunities to successfully connect with users on Instagram using four video formats: Stories, Reels, Video and Live. With 200 million business accounts on Instagram, it’s a network that…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data. Click on the whiteboard image above to open…
Digital marketing has become a core part of businesses across industries. It’s now seen as a key channel to drive growth, boost brand awareness and enhance customer experience. This has seen the demand for skilled digital marketing professionals surge. Our research with CMOs found that nearly half of senior marketers report their role has changed…
I wrote an article in April covering some of the arguments for and against blocking “AI bots” – at the time, particularly GPTbot and Google-Extended – and the potential consequences of doing so. If my Twitter/X feed is anything to go by, the consensus on blocking AI bots within the SEO industry seems to be…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You: What about this stormy weather we’re having in search marketing? Me: Turbulent winds of change buffeting us continuously. You: Yeah, hard to find a sure footing these days. Me: You’ve got to…
In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen. Hey, MOZ fans, Britney Muller here, to talk to you about everything Actionable AI, how to get started using AI in your workflows, in your life, and really what are the steps and…
There’s no longer any question that social media is a necessary marketing channel for any business that wants to be visible and relevant online. But getting started can be difficult, and even something as simple as choosing a social platform can be more complicated than you think. There are many social networks out there and…
Watch the MozCon 2023 videos for free in the Moz SEO Learn Center! Drive Execution & Growth: SEO Audits in 2023 … and Beyond Aleyda Solis Aleyda demonstrates how comprehensive audits can enhance SEO execution and growth, presenting seven key actions to integrate into your process. She stresses radical audit prioritization, quick wins, quality frameworks,…
Happy Members’ Month 2024! This is – amazingly – the sixth year of our membership offering, and I’m delighted to share that we now have over 330,000 members, compared to 280,000 a year ago! You should have seen some emails with special offers coming in your inbox this month and, as always, you can also…
