One of the most effective ways for digital marketers to inform and connect with an audience is through video content. Long-form videos can help introduce and inform people about a brand, product or service while short-form videos can show a brand’s personality, along with being fun and engaging. 88% of marketers say video has helped them increase…
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet. Click on the whiteboard image above to open a high-resolution version! Hey, everybody. Garrett Sussman here of iPullRank, and today, I’m going to talk toyou all about AI Overviews. The most controversial…
Who knew that encouraging consumers to “spend like a billionaire” could work? But it’s a marketing strategy that seems to be working for the ecommerce platform Temu. Described as “Amazon on steroids”, Temu is an online marketplace that offers heavily discounted consumer goods shipped to consumers directly from China. The company has exploded onto the ecommerce scene…
Google Business Profile: FAQ for Multiple Businesses at the Same Address The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. How should I use Google Business Profiles (GBPs) if I’ve got multiple businesses at the same address? How many listings am I…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Creating optimized content can be seen as a logical, almost formulaic process. Do your keyword research. Identify the search intent. Write a content brief. Create quality content. Follow on-page SEO best practices. Optimize…
In digital economies across the world, the demand for digital skills exceeds the available skilled workforce. This means that there’s a distinct and growing skills gap between the talent that’s out there and what employers need. The widespread adoption of artificial intelligence (AI) is now increasing that skills gap, as people struggle to stay up to…
How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads. Click on the whiteboard image above to open a high-resolution version! Hi, I am Helen, and on today’s…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Multiple GBP feature shutdowns… and a possible replacement for some of them 1. Goodbye to chat and messaging In late May, Sohan Jain and others began receiving notifications that both Google Business Profile…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The recent Google leak has produced a wide range of answers and even more questions and probably will continue to do so as SEOs keep sifting through the detail. For me, perhaps the…
The digital marketing industry is awash right now in waves of complaints that authoritative, authentic, carefully crafted content is consistently being outranked by slapdash, throwaway filler in Google’s SERPs for too many search phrases. Opinions on the degree of the problem differ, and there are even sensible arguments to be made that our expectations of…
