When small businesses get started, they often focus on how to get the first customers through the door and rely on traditional advertising, such as brochures, print ads, or even outdoor advertising. While this strategy may bring in a trickle of business, there’s a better and easier way. Small businesses should consider the global online marketplace…
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth. Click on the whiteboard image above to open a high-resolution version! Hi, friends. Welcome to another episode of Whiteboard Friday. My name is Grace Frohlich, and I’m…
We’re back for more lessons from day two, the final day of MozCon 2024! Day two brought more speakers, more chances to network and catch up with old (and new) friends, and more time to grab swag. Let’s get back to the future of digital marketing! Behind the AI Curtain: Insights into the Invisible —…
Yesterday, we kicked off day one of MozCon 2024. That’s right — we’re back and better than ever! We’ve returned to the Seattle Convention Center in its brand new venue for a second year running. Whether you joined us in person or via our live stream, we are so grateful to get back together again…
When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get caught up in the excitement, but sometimes the onslaught of AI tools felt like pyrotechnics at a concert — if the band is lousy, then it’s just light and noise.…
As AI tools continue to evolve, they’re becoming an essential part of many organizations’ digital marketing strategy. AI can help marketers with a variety of tasks, from research and ideation to content planning, optimization, review, and performance analysis. In our recent webinar, Kerry Harrison zeroed in on how AI tools can help copywriters become more efficient…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high-resolution version! Happy Friday, Moz fans. I’m recording this on Wednesday, two days before it hopefully goes live, and you see it. Just this…
Companies across industries rely on digital marketing to drive brand awareness, generate high-quality leads and boost revenue. That’s why digital marketers with in-depth knowledge and advanced skills are in demand – especially with the wide adoption of advanced technology like artificial intelligence for digital marketing activities. A Digital Marketing Master’s is an important investment for anyone looking…
It’s a challenging job market out there for graduates. While a degree once assured a graduate an easy path to employment, employers are now looking for more when it comes to hiring. While the widespread adoption of artificial intelligence (AI) is making it a must-have skill for companies, it’s not just AI skills that marketing graduates…
If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your phone or keyboard to dash off a negative review, ask, “I’m about to invest more of my valuable time in this business that failed to…
