Sharing content online allows you to craft an online persona that reflects your own personal values and professional skills (particularly with the widespread adoption of artificial intelligence). Even if you only use social media occasionally, what you create, react to, or share feeds into this public narrative. How you conduct yourself online is now just as…
Google does some things phenomenally well. I think their word processing suite, which encompasses Google Docs, Google Sheets, and related products, is one of the best things on the web for the collaborative work it supports. I use it daily with gratitude and wish all their rollouts were this ingenious. But, something is seriously awry…
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice. Click on the whiteboard image above to open a high-resolution version! Happy Friday, Moz fans. Today, I want to give you a bit of a sneak peek into a recently published STAT white paper.…
How can you ensure that your digital marketing campaigns cut through all the online noise?In this age of multimedia content, delivering a mix of value-driven content and head-turning visuals is a given—but what about music? Adding well-chosen music to your marketing campaigns can help you strike the right notes and set you apart from the competition. With…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Today, I’m thinking about reward systems and how SEO and content people are rewarded. We are rewarded by rankings, which hopefully those rankings drive revenue. But we all know that if I get…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of the most significant updates in Google’s history, the March Core Update, officially concluded on April 19, 2024, 45 days after its formal rollout. Google aimed to reduce low-quality, unhelpful content and…
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version! Hello, Moz fans. Welcome to this edition of the Whiteboard Friday series, and this is your host, Stevy from Search Magic. So today, we’re going to…
Whether you’re starting a business or wanting to grow one, it’s important to know the market. This means you need to understand the potential profit of a sector, size up the competition and assess market opportunities. But how can you do that? Luckily, three metrics that can help you do this effectively – Total Addressable Market, Serviceable…
Our brains are funny little things. They play tricks on us. As SEOs, we get stuck in a bubble. If we’re not conducting interviews, looking at data, and stepping out of our own digital worlds, we can forget how people search. Search behavior is one of the most fascinating practices in modern society. Chances are…
During the March 2024 Spam Update, Google pre-announced a new spam factor called “Site reputation abuse,” targeting a May 5 rollout. In Google’s own words: “Sometimes, websites that have their own great content may also host low-quality content provided by third parties with the goal of capitalizing on the hosting site’s strong reputation. For example,…
