Snapchat’s unique design and features— disappearing videos and stories in 24 hours—gives marketers unique opportunities to engage their audience and generate leads within their social media marketing strategy. Snapchat’s advertising platform has a highly captive audience with 406 million active daily users. Around 57% of businesses currently post ads on Snapchat, with Statista estimating it to…
Aligning SEO Strategy with Client Business Goals — Whiteboard Friday Whiteboard Friday | Marketing Industry | SEO Consulting The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin In SEO agencies, we get too caught up in the SEO…
Unlock Your B2B SEO Content with Structured Resource Sections Content Marketing | User Experience (UX) The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin Customers find business software through multiple avenues: a software developer might confront specific technical…
The popular and controversial network TikTok has evolved from being a highly engaging video-based social media platform—to being the first port of call when especially younger generations want to search online.A recent study by Adobe suggests that TikTok is currently deemed the fourth most-popular search engine among digital natives, falling just behind YouTube, Bing, and…
An Introduction to Google Tag Manager SEO Tools | SEO Analytics | SEO Basics The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin Digital marketing thrives on data. No matter what type of site you have, whether it’s…
The MozCon 2024 Final Agenda Has Arrived! SEO Events | Moz News Edited by Emilie Martin Wow! It’s hard to believe it, but MozCon is just about two months away, and we couldn’t be more excited to dive into the future of digital marketing. On June 3 and 4, join Roger Mozbot and the Moz…
How Reading Patterns Can Help Us Optimize Content for Organic Search — Whiteboard Friday Whiteboard Friday | Marketing Psychology | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin In this Whiteboard Friday, learn about how…
Charting 10 Years of The Google Algorithm Search Engines | Marketing Industry Edited by Emilie Martin If you pay close attention to Google, it might feel like you wake up to a new change every day. In reality, it’s more like thirteen changes. Google reported an astonishing 4,725 “launches” in 2022, up dramatically from 350…
5 Trends in Content Localization + 1 to Keep an Eye On Local SEO | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin Content localization is the practice of tailoring both online and offline assets…
It’s a tough job market out there, particularly for those starting on the career ladder. Recent mass layoffs, an unstable global economy, and a lack of key skills are a challenge for universities and colleges looking to create employable graduates. This raises questions about how a graduate can navigate the job market and what exactly the…
