Influencer marketing is so successful as it leverages a word-of-mouth strategy through social media channels. It’s now a $2.1 billion industry. While the landscape used to be limited to a small pool of influencers or celebrities, influencers now come in all shapes and sizes from nano (less than 1,000 followers) to macro (up to a million…
Cognitive Science Meets SEO: Why True Localization Matters Local SEO | Marketing Psychology The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin There’s a global disconnect, and this is why one-size-fits-all international SEO strategies fail. Cognitive science reveals…
How Inclusivity Drives Link Diversity — Whiteboard Friday Link Building | Search Engines The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust…
The social network Reddit might not look pretty, but it is popular and a place where people go to ask questions, share their views and find information as communities.Despite its functionality remaining pretty much the same since 2005, its user base has grown considerabily, to the tune of over 850 million monthly active users. It's also the 18th…
14 Local Search Developments You Need to Know About From Q1 2024 Local SEO | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin Time to catch up on the most notable local search happenings in…
When it comes to the job sector, artificial intelligence can get a bad rap. Many media outlets have made a lot out of robots replacing people’s jobs across industries. Marketers are already learning that AI is something that you can use to be more effective and productive in your role – 68% of our members said…
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand Marketing Psychology | Branding The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin There’s no denying that 2023 was a bit of a rollercoaster for SEOs and marketers…
How the SERPs Guide Content — Whiteboard Friday Content Marketing | Search Engines The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin From videos to featured snippets, discover how SERPs can help us with our content creation in…
Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship Local SEO | Community Management The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Edited by Emilie Martin I’m marking St. Patrick’s Day with a good news story I hope you’ll share with…
Short-form video has become extremely popular recently given people’s enthusiasm for engaging video content and the instant gratification that comes from short snappy content. For example, TIkTok has more than 1.5 billion monthly users (and counting), making it a great channel for marketers to engage and influence using video content. Short-form is not suitable for all brands,…
