“When I Google this keyword, our competitor is outranking us — why? What are we doing about it?” When this question comes up from clients or stakeholders, we definitely don’t want to be caught unaware — not knowing anything about the keyword referenced or its search landscape. We know that the higher we appear in…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through…
Lately, there’s been a wave of misinformation and half-baked truths flooding social media from SEO influencers twisting data to fit their narratives.It’s the classic fearmongering and doomsaying where they claim SEO is dead or a new search feature/trend is not worth optimizing for.While I’m knowledgeable enough to form critical opinions, I worry about those easily…
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders, in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough…
I was laid off during the pandemic. One moment, I feel like I have job security due to the ongoing demand for SEO services. The next moment I’m looking at the dreaded calendar invite to attend a meeting with my boss and HR.I was terrified because I had three kids, a mortgage, and healthcare costs…
Search has changed so much recently that it’s hard to keep up. UGC platforms like Reddit rank for most queries, large brands profit from affiliate marketing, and volatile SERPs make it difficult to adapt fast enough.To make sense of these changes, we hosted an AMA with three leading experts: Tom Capper, Senior Search Scientist at…
We know that Google changes constantly — they reported over 4,000 launches in 2023 — but what about the internet itself? New content is being created every fraction of a second, spurred in part by advances in AI (for better or worse), and the pace of content creation certainly feels like it’s accelerating. Is it, though,…
Scaling content with AI sounds like the perfect solution until you realize one-click content won’t cut it if you want to rank. Lean teams trying to produce more with fewer resources quickly discover that AI drafts lack depth, miss audience needs, and fall short of search quality standards.I believe there’s a better way to use AI…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Your content strategy is failing because it’s built on guesswork. Keyword research and a few Reddit threads might make you think you understand your audience, but you’re missing the whole picture without comprehensive audience…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many marketers wake up each day with two fears sitting paradoxically, side by side: Will AI replace me? How can I use AI to become irreplaceable? While unsettling, it highlights a key truth: AI isn’t…
