21 Black Friday Marketing Strategies to Maximize Your Profits As Black Friday approaches, marketers are under pressure to create standout campaigns. With designers, media buyers, and e-commerce teams working overtime, the stakes are high—and so is the anxiety.But don’t worry — launching a successful Black Friday/Cyber Monday campaign doesn’t have to be overwhelming. In this…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The rise of AI tools like ChatGPT has made it easier than ever to produce content quickly — and it shows. Search results are now crowded with repetitive, surface-level articles prioritizing speed and…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking…
We are excited to announce that we are launching a new version of the MozBar SEO browser extension! What is MozBar? MozBar is a free browser extension that provides marketers with access to Moz Data, including pertinent metrics such as Domain Authority®, Page Authority, Brand Authority™, and more. Since its launch in 2008, it has…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted…
Transform Your Marketing Game and Boost Your Income With the New Moz Affiliate Program Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant challenge and evolution of the search marketing world. Between MozCon, our involvement in various SEO conferences and organizations such as Women…
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue. Click on the whiteboard image above to open a high-resolution version in a new tab!Hello, and welcome to another Whiteboard Friday. My name is Bernard, founder of Clearscope, and I want to talk…
What is keyword intent? Keyword intent, also known as search intent or user intent, is the goal behind a person’s search query. When people enter a search term into Google, they typically want to learn something, make a purchase, compare options, or find a specific location. Understanding this intent helps marketers tailor content to match…
I felt overwhelmed when I first read Mike King’s article on vector embeddings. The concepts seemed complex, and implementing them for SEO was intimidating. But with Screaming Frog’s new features and Gus Pelogia’s excellent guide, I saw the potential to improve internal link building using this method.Based on the two resources above, I decided to…
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day. Click on the whiteboard…
