It’s about asking the right questions!Digital marketers use ChatGPT on a daily basis, from brainstorming and SEO research to proofreading and writing TikTok posts. But what’s the secret to getting the most out of this powerful AI tool and making your content stand out? The key is knowing how to input the right prompts, and asking…
Build a Business Case to Get an International SEO Investment Approved for 2024 International SEO | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO often has a reputation for being “free traffic.” But like any other marketing channel,…
How OpenAI Rewrote the Rules: A Brand Story Marketing Industry | Search Engines | Branding If you hadn’t heard of OpenAI before November, you probably have now. Their story has just about everything — corporate intrigue, betrayal (probably), killer robots (potentially), and even ninjas (allegedly) (at least that’s what some people are saying) (mostly me).…
How a Small Travel Blog Gained Topical Authority: A Case Study Blogging | Content Marketing | Keyword Research The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When looking back on starting my travel blog, the first COVID-19 lockdown was probably not…
Link Building for Local Businesses — Whiteboard Friday Whiteboard Friday | Local SEO | Link Building The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan. Click on…
The Complete Guide to Becoming an Authentic Thought Leader Content Marketing | Marketing Industry Friends, we are drowning in content, and there’s no end in sight. Every day, new AI marketing tools spring up, encouraging creators to craft AI-generated content that lacks personality. This saturation leaves your audience feeling frustrated and makes it difficult to…
Sneak Peek: The MozCon 2024 Speaker Line-Up Moz News | SEO Events 2023 may be nearly wrapped up, but before you log off that laptop and say see you next year, we’ve got an extra special, early gift to share. We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon…
As more brands embrace the opportunity to use influencer marketing at scale, artificial intelligence (AI) tools improve performance, reduce risk, and supercharge productivity. They are the perfect match.Influencer marketing is big business. In 2023 it is estimated at $21.1 billion worldwide and that’s set to continue growing in 2024. As traditional advertising finds it increasingly difficult…
The festive shopping season presents marketers with a prime opportunity to increase brand awareness, generate leads and boost revenue. Commonly referred to as ‘the Golden Quarter’, the seasonal shopping period traditionally begins with Black Friday and concludes with the post-Christmas sales.With many great AI tools now at our disposal, ecommerce businesses have more opportunities than…
Local Business E-E-A-T: Real-world Examples of How This Works Local SEO | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good…
