When we think about the stories we read as children, they had characteristics: a beginning, middle, and end; a climax or conflict; and some sort of moral lesson. Great content on social media can also convey a similarly rich message when done correctly.A story isn’t just about words – a great story teaches us something about…
12 Local Search Developments You Need to Know About from Q3 2023 Local SEO | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The previous quarter in local search has felt slightly more mellow than the first two of…
The digital space is exciting. It allows you to reach consumers at scale. It brings you closer to your customers on the channel of their choice. It allows you to personalize your message and your service. It gives you the ability to tell your stories in fun formats and in new ways.And it's becoming even…
Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone!According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership's vision of digital transformation has changed over the past two years, while 58% have moved their marketing…
How to Collect & Use Your GA4 Data to Transform Your Content Strategy SEO Analytics | SEO Reporting The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content without data is like a property without a foundation — it lacks stability. Without…
Customers are becoming more picky about where they shop. It's no longer about having the best marketing campaign, the biggest influencer, or the most well-known brand, for many, it's about transparency, value, sustainability, and most importantly, customer experience. 61 percent of consumers will pay at least 5 percent more if they know they will get a good customer experience according…
How to Create a Brand SEO Strategy — Whiteboard Friday Whiteboard Friday | Branding The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday.…
How To Get Buy-In by Setting Strategic Content Marketing Goals Content Marketing | SEO Analytics | Social Media The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have…
Takeaways from an Irish Locksmith Listing Spam Scandal Local SEO | Reputation Management The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of…
The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!) SEO Events | Moz News This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered…
