4 Stats About SGE – Whiteboard Friday Whiteboard Friday | Search Engines The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Discover key statistics on Google’s Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest…
There's little doubt that the world of search marketing is on track to be turned upside down by developments in generative AI. Google's Search Generative Experience (SGE) is still in experiment phase but it's already promising to upend standard concepts and approaches to search, and consequently to digital marketing as a whole. It was only a…
The ROI of Accessibility in SEO User Experience (UX) | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better…
Digital marketing offers enormous opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as artificial intelligence (AI). But with a lot of opportunity comes a lot to consider as your audience has multiple touchpoints to discover and communicate with your brand. That’s why it’s…
GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph Branding | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The one thing that brand managers, company owners, SEOs, and marketers have in common is the…
How to Repurpose Your Old Content – Whiteboard Friday Whiteboard Friday | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to…
Artificial intelligence (AI) has been around for decades, but the technology has evolved dramatically to disrupt industries – including the education sector – as AI tools like ChatGPT are globally adopted. The use of AI in higher education is now a reality, and even a necessity, as it will transform the ways institutions teach and how…
How to Make AI Your Writing Sidekick for Content Marketing Content Marketing | Blogging The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Artificial Intelligence (AI) has blown up like a supernova. Conversations about AI are happening everywhere. As you browse LinkedIn,…
Author names: Do They Matter? How to Attribute Content Content Marketing | Blogging The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that…
Marketing used to be a relatively straightforward profession. Not easy, nor simple, yet there was some clarity as to the boundaries of the role. This applied particularly to communications. Before the rise of online and digital, our communication channels were relatively few. In recent decades, and especially in the past five to ten years, there…
