Today’s tech-savvy consumers are turning away from a one-size-fits-all content approach. If you want to engage and grow your customer base, you need to speak to your audience on a personal level (using great content) and doing that properly means using storytelling.With many channels and platforms to share your brand story, values, and company culture,…
Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs.In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53 percent of senior marketers are spending significantly more…
What Diners Write About Most: A Study of Restaurant Review Place Topics Local SEO | Reputation Management The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing a restaurant? You already know what a huge role online reviews play in your reputation,…
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday Whiteboard Friday | Keyword Research The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization:…
Instagram is a powerful content marketing and audience-building machine. It has built brands and established many successful influencers, allowing people to become self-made social stars. Celebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok's whopping…
Top Local SEO Takeaways from MozCon 2023 Local SEO | SEO Events The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at…
LinkedIn continues to be the most successful B2B social media platform, with over 950 million members and 63 million companies listed on the platform. They’re all using it for everything from recruitment to personal and company brand building and social selling. No doubt, you and your business are also on LinkedIn, but how do you stand…
Balancing Creativity With Caution When Using AI to Create Content Content Marketing | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where…
Site Architecture for Resource & Content Libraries — Whiteboard Friday Whiteboard Friday | Content Marketing Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click…
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap SEO Events | Moz News Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card,…
