Here’s what I’ll cover in my MozCon presentation
GEO, AEO, LLMO… What do they mean?
Once you understand the similarities, you’ll realize you don’t need to reinvent your strategy, just evolve it. I’ll explain what these acronyms represent, how they differ from traditional SEO, and where they share similarities.
The myths you need to stop believing
Let’s clear the air.
I’ll unpack the biggest myths causing confusion right now, like “SEO is dead” or “GEO replaces everything.” I’ll also clarify what SEOs need to focus on right now.
How to optimize for AI search without starting from scratch
Generative search is changing the landscape, but that doesn’t mean throwing out your playbook. I’ll walk you through the core tactics that still drive results, and how to adapt them for AI-search features. I’ll also discuss how my team and I are approaching improving AI search visibility for our clients.
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