If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone graffiti-tagged your storefront with “AVOID AT ALL COSTS.” That one-star review will keep you up at night. Over the past two decades, we’ve gone from…
Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age…
21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events Many extroverts can confidently walk into a room and strike up conversations with new people. For an introvert, it’s an entirely different experience.“Networking was a nightmare for me. Anxiety, shaking legs, and sweaty palms were a common occurrence.” – Claire Taylor.“The idea…
Search is changing fast. Some traditional SEO tactics don’t always work like they used to, and it’s no wonder marketers are asking whether we should change our tactics or keep doing more of the same.At the recently held Sip & Search SEO meetup, I invited Ryan Law from Ahrefs, Crystal Carter from Wix, and e-commerce consultant Luke Carthy…
Storytime!I moved to the UK in 2022, and that same year, I attended my first SEO meetup in central London. One of the largest companies in the world was hosting, and they promised a culinary experience that excited me. As a proper foodie, I went to the gym in the morning, skipped lunch, and prepared my…
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s…
Google’s Helpful Content Update (HCU) has dominated SEO and content strategy discussions since 2023. Yet despite the attention, both Google and industry experts offer advice that remains vague and difficult to translate into clear strategies that protect your site.Google tells us to write “helpful content,” but never defines what that actually means.In my work, researching…
This week, I’m joined by Garrett Sussman as we reflect on his highly valuable Whiteboard Friday episode: “Optimizing for AI Overviews.” This topic is more important than ever as we learn more about the impact of AI on the search industry. This week, we look at Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and…
If there is one thing we can all agree on, it’s that talk about AI Overviews (AIOs), AI Mode, and AI in general seems to be everywhere. Google’s addition of these features has turned marketers and SEOs on their heads, trying to assess how it impacts their business, traffic, and ultimately their strategy. So, what…
First Look at Your MozCon London 2025 Schedule 👀The anticipation has been building, and we’re thrilled to finally pull back the curtain! After years of bringing the SEO community together in Seattle, MozCon is hitting the road, and we’re incredibly excited to unveil the full schedule for our inaugural MozCon London 2025!Get ready for a…
