Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You’ve fixed site speed, optimized content, and earned backlinks, but your brand is all over the place.Inconsistent brand signals are hurting your search performance, and not just in Google. AI Overviews and LLMs…