Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling.Traffic was the go-to success metric for years, but the landscape has changed. AI search features are eating clicks, informational content is driving less value, and yet we’re still reporting pageviews…

More than a year after ruling that Google knowingly maintained a monopoly in search, the court released their remedies to counteract this monopoly. A lot has happened in that year, and the 230-page final ruling reflects the impact of GenAI and other market-shaking forces. This nearly 5-year case has seismic implications for the search industry.…

AI was supposed to make content production easier. Instead, most teams are overwhelmed by AI’s potential but underwhelmed by its outputs. As Content Lead at AirOps, I’ve seen this happen firsthand, where content marketers use AI to scale content without the right systems or oversight.You need more than a content marketer; you need a Content Engineer…

What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it?In this week’s episode of Whiteboard Friday, Meghan walks through some handy (and hunger-inducing) analogies to help you answer these questions! Click on the whiteboard image above to open a high-resolution version!Hey, Moz…

Here’s what I’ll cover in my MozCon presentation GEO, AEO, LLMO… What do they mean?Once you understand the similarities, you’ll realize you don’t need to reinvent your strategy,  just evolve it. I’ll explain what these acronyms represent, how they differ from traditional SEO, and where they share similarities. The myths you need to stop believingLet’s clear…

Roger has successfully returned from across the pond. He had an absolutely amazing time meeting everyone in London and is now packing his bags for New York. That’s right, the next stop for MozCon 2025 is NYC!📍 New York – Thursday, November 6 at Convene 360 Madison Avenue — snag your ticket🪄 Need help getting approval?…

Most SEO reports still lead with rankings, clicks, or traffic lifts. But when I talk to senior stakeholders, they don’t care about that. They want to know how our work contributes to revenue. Not “we increased traffic by 25%,” but “we generated enough profit to buy a fifth tractor.”In this article, I’ll share a framework to…

Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more relevant content that connects with your audience Click on the whiteboard image above to open…

It’s 2025, and most marketers are still chasing rankings and traffic as their north star. But these metrics don’t always translate into business results.I’ve helped luxury brands suffering from declining clicks increase revenue by nearly 100% using a combination of brand, audience, and SEO strategy.In this article, I’ll show you how to grow organic revenue…

Most teams obsess over rankings and traffic but fail to ask the most important question: what happens when those visitors arrive?I’ve seen sites triple their organic traffic with no impact on revenue. The missing link is a conversion rate optimization (CRO)  strategy to turn traffic into leads, sales, or signups.In this post, I’ll share the CRO…