Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Organic traffic doesn’t pay the bills. Not anymore.For years, we’ve measured content success with vanity metrics showing traffic charts shooting in the right direction. The truth is that traffic has never guaranteed revenue, and…