Should We Stop Creating Informational Content?

Should We Stop Creating Informational Content?

Should We Stop Creating Informational Content? There’s a growing conversation in the SEO industry about declining clicks, and AI Overviews are at the center of it. Many brands and SEOs have reported a rapid decline in organic traffic for informational queries, causing content teams to ask an uncomfortable question: Should we stop creating informational content?While I…

Re-Designing Your SEO Career

Re-Designing Your SEO Career

SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose! Hello, everyone. My name is Tazmin Suleman. I’m an SEO career coach and…

GA4 Custom Event Tracking for SaaS Without the Headache

GA4 Custom Event Tracking for SaaS Without the Headache

GA4 Custom Event Tracking for SaaS Without the Headache The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Default metrics in GA4 don’t show what matters. You need to know if users complete onboarding, use key features, or take action after reading…

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!) This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s lineup is swiftly taking shape, with six confirmed speakers. Keep scrolling to get a peek at our first round of confirmed speakers for New York…

When should you do SEO?

When should you do SEO?

Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus considerations for brand building…

SEO Topic Clusters: Complete Guide, Examples & Free Templates

SEO Topic Clusters: Complete Guide, Examples & Free Templates

In content marketing, content should never exist in silos.When it does, it becomes harder to organize your site, build internal links, and scale content effectively. You risk creating duplicate content, and search engines also struggle to recognize your authority across a topic.At Moz, I’ve helped build product-led topic clusters that solve these issues. Creating topic…

What Is Generative Engine Optimization [Tips & Workflows To Do It]

What Is Generative Engine Optimization [Tips & Workflows To Do It]

Some marketers think that Generative Engine Optimization (GEO) is a buzzword with temporary hype. But that’s a mistake because LLM search is gaining momentum. Many websites are losing clicks to Google’s AI Overviews, and LLM tools like ChatGPT, Gemini, and Perplexity are gradually changing how users search for information. If you’re not optimizing for AI search, you’re…